If your people are the heart of your business, then your company culture is the lifeblood. All those shared beliefs, values and practices in your organization are shaped by the company’s vision, its mission, and, perhaps most importantly, by its core values. And when a culture is strong, it brings everyone together around common goals and sets the tone for success.

At bswift®, we know that when team members are engaged and aligned with the company’s values, we do great work and see amazing results. According to Gallup, highly engaged teams see a host of benefits, including 18 to 43% lower turnover and 23% higher profitability.

These statistics underscore a critical truth—culture isn’t simply a buzzword, it’s a business imperative.

Your Values Are Your Foundation

At bswift, our mission is to become the preeminent benefits administrator through exceptional people, innovative technology, and delighted customers. Our vision is to improve the benefits experience for everyone. But every company has a mission statement and a vision statement. Big whoop. Right? That’s where values come in. Our mission and our vision set the destination, but it’s our values that guide the way there.  

In a recent internal project dubbed “Mission to Mars,” we were inspired by the ideas presented in Jim Collins’ book Built to Last. Collins’ “Mars Group” exercise is a way to uncover an organization’s authentic core values—not by picturing what you wish your values were, but by recognizing the values that already exist within your team.  

When we imagined starting bswift from scratch on another planet, we rediscovered the core values that have shaped us and continue to guide us toward success. These values remain the foundation of everything we do: 

  • Pursue Excellence: We commit to the highest standards, continuously raising the bar for ourselves.
  • Embrace Accountability: We keep our promises, learn from setbacks and expect the best from each other.
  • Deliver Superior Service: We offer thoughtful solutions and outstanding, swift service that exceeds the expectations of clients, partners and one another.
  • Be A Great Place to Work: We create a fun, vibrant workplace by celebrating success, fostering connections and welcoming authenticity.

Our values aren’t just words on a webpage or posters in the break room—they guide every decision and interaction, both internally and externally.

Behaviors Are Values in Action

bswift’s values are more than aspirational, feel-good words and abstract ideals. They’re actionable. Living them is how we shape the bswift culture. We’ve translated our values into specific behaviors that team members embody:

  • We Care: Show genuine concern for each other, our clients, and in our work.
  • We Act with Urgency: Prioritize tasks that require immediate attention.
  • We Respect and Trust: Uphold mutual respect and trust in all interactions.
  • We Make Informed Decisions: Base choices on data and insights.
  • We Participate Fully: Engage actively in all endeavors.

These behaviors are how we show up for each other and our clients every day, shaping a culture that fosters collaboration, innovation and success.

How to Strengthen Your Company Culture

Want to strengthen your company’s culture? Here are a few practical steps to get started:

  • Assess Your Culture: Take a close look at your company culture and identify gaps between your values and actions.
  • Turn Values into Actions: Define the behaviors that embody your values so your team can live them daily.
  • Foster Accountability: Encourage everyone—from leadership to the most junior teammates—to uphold the values through their actions.
  • Encourage Collaboration: Foster an environment where teamwork and shared goals thrive.
  • Celebrate Success: Recognize when your team embodies your values. Culture isn’t just about work—it’s about creating an environment people love.

Want to build a culture that fuels both employee satisfaction and business results? The experts at bswift Communication & Engagement Solutions are ready to talk with you about strategies for embedding strong values that can propel your business forward.

LET’S TALK

 

Recent Insights

bswift_AE Recap_Thumbnail
bswift Delivers a Stellar Annual Enrollment

Stress-free annual enrollment starts with bswift. Explore our infographic for HR tech, stellar service, and employee satisfaction at light speed!

Learn More
Woman managing diabetes in the workplace, wrapping up yoga mat
The Rising Impact of Diabetes on Workplace Productivity and Employee Health

Support employee health and reduce costs with effective diabetes management programs that promote workplace wellness and enhance productivity.

Learn More
The Winning Annual Enrollment Trifecta

Our annual enrollment infographic unlocks the power of effective communication, AI, and human expertise for a seamless benefits experience.

Learn More
AI for Health Plan Administration: 3 Ways It’s Transforming Benefits Management
Learn More
The Winning AE Trifecta: AI, Employee Comms and Human Connection

In this webcast, bswift will explore how HR can optimize annual enrollment (AE). They’ll cover marketing-inspired communication techniques, the role of AI in streamlining HR processes, and the importance of the human touch.

Learn More
Annual enrollment HR Everest
Conquer Annual Enrollment: 7 Steps to Scale Your HR Everest

Master annual enrollment with our checklist. From HR tech to communication planning, streamline your HR process and improve your employee benefits rollout.

Learn More
bWise – Ep 30: Emma™ Asks the Experts: The Future of AI in Benefits Administration

Join hosts Don and Sharon as they explore the latest AI enhancements to bswift’s groundbreaking AI-powered platform intelligence, Emma.

Learn More
Stacked smooth stones
4 Holistic Health Trends to Boost Employee Wellbeing and ROI

Learn how holistic health trends in employee wellbeing programs like value-based care, whole person care, mental health.

Learn More
Flexible, Powerful, Trusted: bswift Redefines Benefits Admin

Hear why HR pros choose bswift for benefits administration. See why organizations of all sizes trust bswift to deliver efficiency, flexibility, and advanced functionality in benefits tech.

Learn More
AI for HR: 4 Key Trends You Need to Know Now

​​Cut through the hype. From Mindful AI to people analytics, these 4 trends in AI for HR boost employee engagement and attract top talent.​

Learn More
Harnessing the Power of AI for HR

Unlock AI’s potential in HR with bswift: Automate tasks, enhance decision-making, and focus on strategic goals. Discover AI’s role in recruitment, onboarding, and more

Learn More
bWise – Ep 29: Building the Future of HR with AI: A Chat with Jeff Kirk

Get practical insights for driving successful digital transformations across industries. Listen in as Jeff Kirk shares his 20+ years of experience and wisdom, with real-world examples of digitizing businesses

Learn More
bswift Idea Exchange panel on Employee Healthcare Cost Containment Strategies and Employee Benefits Education
Employee Healthcare Cost Containment Strategies:
A Guide for HR

Rising healthcare costs got your HR team down? Discover 4 data-driven cost-containment strategies from bswift's IX to reduce healthcare spending & improve wellbeing.

Learn More
Harnessing the Power of AI for HR – Make it Mindful

Leverage AI for HR with bswift's Mindful AI approach. See how AI enhances human expertise, recruiting, onboarding, engagement and compliance.

Learn More
Hermes Creative Awards 2024 Gold Winner Employee Communication Strategies
The Gold Standard in Employee Comms: bswift Communication Agency

bswift Communication Agency wins 2 Gold Hermes Awards for creative employee benefits communication. Learn more about our award-winning work!

Learn More
Emma, bswift's AI employee benefits assistant
Introducing the AI Supercharged Emma™: Your Employee Benefits Guide

Empower your employees with bswift's Emma, an AI-powered benefits assistant. Personalized recommendations, plan comparisons and more.

Learn More
Illustration showing benefits headaches and HR hassles
Simplify Benefits, Unlock HR’s Potential: bswift Has You Covered

Simplify benefits administration and empower HR with tools to streamline enrollment, optimize benefits use, and free HR for strategic work.

Learn More
employee communications puzzle
Solving the Employee Communication Puzzle: Tips for Better Engagement

​​Effective employee communication is crucial for HR. Learn best practices to improve benefits utilization and employee engagement.​

Learn More
bWise – Ep 27: Streamlining Benefits Admin: Real-World Wisdom from Industry Vet Maria Yao

The latest episode of the bwise Podcast is a masterclass in optimizing operations. Tune in for Maria’s straight-shooting advice and elevate your operational capabilities.

Learn More
Flexible and User-Friendly: bswift Benefits Enrollment Solutions

Learn how bswift’s benefits administration platform streamlines HR’s work with flexible technology, seamless customization, and user-friendly tools to deliver benefits the way they’re meant to be.

Learn More
thumbnail for video
Ditch the Stress: How bswift Makes Benefits Administration Easy

bswift’s innovative platform takes the hassle out of benefits administration. See how we empower HR with user-friendly tools to help deliver benefits.

Learn More
bWise – Ep 26: Achieving Liftoff: Lana Hillebrand’s Journey From Astronaut Aspirations to HR Industry Leader

In this episode, hosts Don and Sharon sit down with HR and benefits administration leader Lana Hillebrand, who recently joined bswift’s advisory council.

Learn More
Optimize Benefits Enrollment: HR Best Practices for the 'So-Called' Off-Season bswift ​​benefits enrollment best practices for benefits utilization data, the employee benefits portfolio, and employee benefits communications
Optimize Benefits Enrollment: HR Best Practices for the ‘So-Called’ Off-Season

Benefits enrollment best practices for HR. Improve employee communications strategies, analyze benefits utilization and enhance benefits portfolios.​

Learn More
Scott Millson Thumbnail
bWise – Ep 25: Navigating the Future of Ben Admin: A Conversation With Scott Millson

On this episode, benefit administration insider Scott Millson shares his unique perspective on his over three decades in the employee benefits field.

Learn More
Support Workforce Heart Health and Wellness for American Heart Month with bswift and Hello Heart
American Heart Month: How to Support the Heart Health of Your Workforce

February is American Heart Month – the perfect time to focus on workplace wellness and heart health through personalized digital tools and connected capabilities.

Learn More
Choosing your Benefit with Ask Emma
Choosing Your Benefits with Ask Emma

Choosing Your Benefits with Ask Emma Video Transcript

Learn More
The Future of HR: 4 Trends Reshaping Employee Benefits in 2024

Let's look at the future of HR, from AI and automation to cost containment, tailored well-being initiatives, and adapting to remote work.

Learn More
bWise – Ep 24: Ice Baths to Client Service Excellence: A Conversation With bswift COO Amit Jain

Listen in as bswift Chief Operating Officer Amit Jain talks about his passion for client service, his unique approach to leadership, and his vision for the future of benefits administration technology.

Learn More
Kelly Silverman, Director of Partnership Growth for Paycor
Paycor Channel Partner Story

Learn how the expertise, seamless integration, and customer-focused approach of benefits admin platform bswift supports Paycor. Watch Video.

Learn More
Shannon McCLoud, SVP of the Benefits Administration Services Team at NFP
NFP Channel Partner Story
Learn More
Bill Anderson, Bolton
Bolton Channel Partner Story

Bolton partners with bswift for an intuitive, user-friendly benefits platform and exceptional support. Watch video now.

Learn More
How to Improve Employee Benefits Engagement with HR technology
How to Improve Employee Benefits Engagement

Boost employee benefits engagement with proven HR strategies like clear communication, feedback loops, and AI chatbots to empower employees

Learn More
bWise – Ep 23: Shaping Culture and Service: A People-First Approach to HR with bswift’s Natalie Atwood

bswift’s Chief People Officer Natalie Atwood talks with bWise hosts Don and Sharon about her passion for putting people first.

Learn More
bswift Elevate™: Empowering Holistic Employee Wellbeing, Anywhere and Anytime

bswift Elevate is reimagining the employee well-being journey and simplifying the employee experience with hyper-personalized messaging to drive deeper engagement in employer wellbeing programs.

Learn More
The bswift Service Center Commitment Video

Benefits can be difficult to understand. Watch this video to see how bswift's Service Center makes it simpler for employees.

Learn More
HR professional on the phone talking about employee engagement and total compensation statements
Want Engaged Employees? Show Full Value with Total Compensation Statements

​​A smart way to boost employee engagement is to create a total compensation statement that details the value of their salary, benefits and other rewards.

Learn More
The bswift Service Center Commitment

At bswift, we supplement our innovative and flexible HR tech with a strong commitment to service excellence.

Learn More
Toyoda Gosei Customer Story

Hear how bswift’s benefits tech stands out for its robust functionality, flexibility and dependability in managing complex benefits for a diverse workforce.

Learn More
Sandy Gonsalve, Senior Benefits Manager at GXO
GXO Customer Story

See how bswift’s flexible solutions and services helped GXO quadruple their benefits enrollment rate. Watch Video here.

Learn More
bswift Mobile App thumbnail
bswift Mobile App: Empower Your Employees

The bswift Mobile App offers your employees seamless access to their benefits. Download the app now via the App Store or Google Play Store.

Learn More
Deb Macchia, VP of Health and Welfare at Omnicom Group
Omnicom Group Customer Story

See how bswift’s flexible solutions and services helped Omnicom navigate their complex benefits administration needs. Watch now!

Learn More
HR pro mapping out Annual Enrollment plan
Ace Annual Enrollment: 4 Solutions to Common HR Challenges

Make annual enrollment frictionless and empowering, These tips will help you optimize the employee experience and drive talent retention.

Learn More
Unlocking the Power of Employee Benefits

Discover the hidden keys unlocking the full value of your benefits program for your employees and your organization. Watch it now!

Learn More
Illustration of two heads with well-being concepts
Prioritizing Employee Wellbeing for Business Success

Explore the core connection between employee benefits, employee wellbeing, and business success. Get a roadmap for reviewing your organization's current offerings to ensure they're relevant, accessible and effectively supporting workforce health and productivity.

Learn More
Idea Exchange banner with palm trees in background
Insights and Highlights: A Recap of bswift’s Idea Exchange 2023 Conference

bswift's Idea Exchange 2023 Conference brings you insights on employee benefits engagement and benefits administration. Access session videos and more. Perfect for any HR professional looking to stay up-to-date.

Learn More
Mark Rieder - bWise Guest
bWise – Ep 20: Digital Transformation: HR and Employee Engagement, With NFP’s Mark Rieder

In this episode, we’ll explore how digital transformation can improve the employee experience, boost customer satisfaction, increase productivity, and drive greater profitability for the company.

Learn More
bswift Provider Search screen example
Fueling Outcomes: bswift’s Innovation Strategy and Latest Enhancements

Watch bswift's latest video to get up to date on bswift's latest innovation strategy and enhancements. Watch video now.

Learn More
bWise – Ep 22: Driving Operational Excellence at bswift With Adam Hostetter

Get an insider’s look at how bswift’s Head of Operational Excellence, Adam Hostetter, is driving major improvements. Learn how his team is enhancing service delivery, upgrading technology, and aligning workstreams to accelerate growth.

Learn More
Emma the AI HR assistant and virtual decision support tool works for you
Hire Emma: bswift’s AI HR Assistant That Pays for Herself

Meet Emma, the AI HR assistant who resolves benefits questions, provides enrollment guidance, and improves the employee experience.

Learn More
Ted Bloomberg
bWise – Ep 21: bswift’s Bright Future, Mission, and Passion, With bswift CEO Ted Bloomberg

In this episode, you’ll learn more about bswift’s leadership, what fuels our passion for our clients and partners, and our commitment to deliver excellent technology and service to all those we serve.

Learn More
HR professional working on employee benefits communication on her computer
Here’s How to Create An Engaging Employee Benefits Communication Strategy

Great employee benefits communication is crucial for employee satisfaction. Get tips for effective benefits communications that engage all stakeholders, using a multi-channel approach, incorporating empathy, focusing on timing, highlighting total rewards, and broadening the conversation on employee wellbeing.

Learn More
Unlocking the Power of Employee Benefits

Employee benefits are key to attracting, engaging and retaining top talent. Read this infographic to learn more on the underutilization gap

Learn More
​​Maximize Employee Benefits Utilization and Retention​
The Power of Effective Employee Benefits Utilization: Tips to Boost Benefits Engagement and Retention

Improve retention, engagement, wellbeing and productivity with an effective employee benefits utilization strategy. Boost benefits engagement with these tips.

Learn More
​​Maximizing Employee Benefits Utilization: Challenges and Solutions​
Maximizing Employee Benefits Utilization: Challenges and Solutions

​​Improve engagement and retention with effective employee benefits utilization. Learn common challenges, solutions, and the importance of prioritizing employee wellbeing.​

Learn More
High Cost of Low Employee Benefits Thumbnail
Forrester Research Reveals the High Cost of Low Employee Benefits Engagement (And What You Can Do About It)

Discover how HR pros can improve employee benefits engagement with insights from Forrester Research. Boost morale, productivity and retention, and cut healthcare costs. See the survey results and actionable strategies now.

Learn More
The Top 5 Employee Benefits Thumbnail
The Top 5 Employee Benefits to Boost Satisfaction, Retention and Recruitment

Learn which employee benefits matter most to employees, and how these top employee benefits boost satisfaction, retention, and recruitment. A must-read for HR professionals.

Learn More
A robot hand selecting an icon of a person, representing AI in HR
​​How to Use AI to Improve HR: bswift Experts Answer CHROs’ Most Pressing Questions​

bswift experts answer CHROs' questions about using AI to improve HR. Learn how to avoid pitfalls, partner with CTOs, and create a better employee experience.

Learn More
AI board
How to Successfully Implement AI in HR: The CTO and CHRO Partnership

Let's look at the benefits and the risks of AI in HR. From data privacy to legal liability, CHROs and CTOs can partner to safely implement AI for business.

Learn More
employee happily engaged with work
Boost Benefits Utilization with a Great Employee Benefits Communication Plan

Unlock the full potential of your employee benefits communication. Benefits U helps you save time and effort and boost employee engagement.

Learn More
Webinar: Ask the Experts – How to Make AI an Essential Workforce Tool
Webinar: Ask the Experts – How to Make AI an Essential Workforce Tool

Artificial intelligence is set to revolutionize the way we manage workforces. Watch our webinar to take your AI knowledge to the next level

Learn More
ACA management suite
ACA Management Suite

Introducing ACA Management Suite, offering a suite of management solutions to help employers navigate the new world of healthcare and benefits

Learn More
Happy, active employees reflecting a Culture of Health
Cut Costs, Not Benefits: Establish a Culture of Health in Your Workplace

Learn how to reduce healthcare costs and improve employee satisfaction with a culture of health in the workplace. Follow these 6 easy steps.

Learn More
Diverse workplace conversation
Celebrating Black History Month with Benefits Equity

How you can make the most of this celebration by incorporating employee benefits into your diversity, equity, and inclusion strategy.

Learn More
Question mark illustration
6 Great Questions To Help You Measure Annual Enrollment Success

With the dust settling on annual enrollment, it's time to look back and learn. Here are a few simple questions you and your HR team can ask.

Learn More
Woman with glasses working on computer
The Top 5 HR Trends of 2023: Leveraging Tech to Put the ‘Human’ Back in HR

In 2023, technology will continue to play a major role in how we adapt. Here are the top five HR trends we’re watching in 2023.

Learn More
Infographic thumbnail
The 3 E’s and bswift’s New Homepage Experience

Your benefits homepage is the launching point for all things benefits, check out this infographic to see how bswift's new home page experience makes the 3 E's stress free.

Learn More
bswift Dashboard and Reporting

The bswift Dashboard and Reporting tool provides easy access to the robust data you need in customizable reports, all in one location.

Learn More
Solving Great Resignation Thumbnail
Solving the Great Resignation: The role of employee-centric benefits, tech & culture

Struggling to navigate the Great Resignation? Here are a few ways to improve and develop a more employee-centric-culture.

Learn More
We are bswift video thumbnail
We are bswift

We are bswift video transcript: From innovation and data security to compassion and care, hear from our people about what makes us bswift.

Learn More
Brown & Brown Insurance Channel Partner Story
Brown & Brown Channel Partner Story

A bswift Channel Partner Story, on why Brown & Brown Insurance partnered with bswift

Learn More
DirectPath Channel Partner Customer Story Thumbnail
DirectPath Channel Partner Story

A reliable partner for DirectPath, "with bswift, we know that when they say they can do something, they can do it.” 

Learn More
HealthPass Channel Partner Story

Explore why Channel Partner, HealthPass, partnered with bswift to enter the competitive healthcare benefits workspace.

Learn More
Partner Customer Story Video Thumbnail
Partner Customer Story

Watch to see firsthand why enterprises across the country choose our bswift platform to transform benefits administration.

Learn More
Sony Corporation of America Customer Story

Read how Sony gained efficiency with bswift.

Learn More
ICUBA Customer Story Video Thumbnail
ICUBA Customer Story

Watch customer story now

Learn More
Texas Roadhouse Customer Story Video
Texas Roadhouse Customer Story

Watch customer story now.

Learn More
EnPro Customer Story Video Thumbnail
EnPro Industries Customer Story

Learn how EnPro Industries boosted enrollment with bswift.

Learn More
LafargeHolcim Customer Story Video
Holcim US Customer Story

See firsthand how our platform transforms benefits administration.

Learn More
JELD-WEN Customer Story Video Thumbnail
JELD-WEN Customer Story
Learn More

Boost Your HR Strategy: Connect with bswift

Ready to make HR better? Our team of experts is here to help you find the perfect solutions to meet your goals and empower your team.

  • Simplify Your Workflow: We’ll take on the heavy lifting so you can focus on what really matters—your people.
  • Tailor Your Benefits: Our customizable solutions help you build benefits packages that foster employee personalization and engagement.
  • Lead with Innovation: Stay ahead of the curve with HR tech that turns benefits into your competitive edge.