bswift Expands Strategic Partnership Program to Simplify HR and Optimize Benefits Offerings

Managing employee benefits can be a daunting task for both employers and employees. HR spends untold hours keeping track of multiple benefits programs, providers, and policies, while employees often struggle to navigate and understand the complex benefits landscape.

To address this, bswift is expanding its Strategic Partnership Program, an innovative solution that simplifies how employers integrate their benefits ecosystems, centralize programs, and optimize offerings to empower employees and boost benefits utilization.

The goal is simple: Streamline things for employers and employees alike.

“bswift’s partnership program is unique from anything that is out there today,” said Ted Bloomberg, CEO of bswift. “With our growing network of strategic Alliance Partners in combination with our open architecture framework, we’re ready to meet clients where they are, and support the programs they love while recommending new programs that will provide value.” 

bswift’s Alliance Partnership Program provides employers with: 

• A consumer-grade digital hub for all employee benefits programs
• Personalized content and action items from providers delivered to the right employees at the right time
• A curated and growing grab-and-go network of Alliance Partners
• An open architecture format that allows clients to bring their existing partners to bswift for easy real-time integrations.

According to a recent commissioned study by Forrester Consulting on behalf of bswift, Beyond Benefits: Why Employee Benefit Engagement Is Vital to Your Business, benefits adoption still lags and the multiple generations in today’s workforce want different offerings from their benefits programs.

With the bswift Strategic Partnership Program, employee benefits programs will finally be centralized, personalized, and simplified to meet the diverse needs of today’s workforce.

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