The Winning AE Trifecta: AI, Employee Comms and Human Connection

WATCH ON-DEMAND NOW 

In this webcast, bswift will explore how HR can optimize annual enrollment (AE). They’ll cover marketing-inspired communication techniques, the role of AI in streamlining HR processes and the importance of the human touch. Attendees will learn how these elements combine to create a more engaging and efficient AE experience that improves employee satisfaction and organizational success.

After attending this webcast, participants will be able to:

• Use the AE period as a strategic opportunity to renew employee trust and demonstrate the organization’s commitment employee needs.
• Apply marketing principles to communication strategies to optimize AE and the employee experience.
• Understand the concept of Mindful AI and how it enhances the AE process and benefits interactions.
• Leverage a successful AE experience to improve year-round employee engagement and foster a culture of wellbeing.

Meet the Presenters

Alyssa Zeff
Leader, bswift Communication Agency

Jeff Kirk
Vice President, Product Strategy, Artificial Intelligence (AI) at bswift

Denise Day
Vice President, Service Center at bswift

WATCH ON-DEMAND NOW 

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast.