Smarter Benefits Administration
Powered by AI-Native Emma Intelligence

Enhanced personalization from Evive connects employees to the right benefits at the right time, improving outcomes and reducing costs. Emma Chat and new mobile updates make it easier for employees to get answers and take action.

Personalization delivered at scale can support proactive resolution—but its real power lies in shaping smarter decisions, helping people access care earlier, and reducing avoidable healthcare spend.

HRIS platforms often position benefits administration as an easy add-on: one system, one contract, one vendor.

Learn how holistic health trends in employee wellbeing programs like value-based care, whole person care, mental health.

bswift CEO Ted Bloomberg joins Denise and Joel to unpack the reality of 2026’s healthcare cost spike—and why the old playbook just doesn't cut it anymore.

New personalization enhancements help employees stay on track with a tailored benefits checklist and more dynamic, data-driven engagement powered by Evive. Employers gain deeper insight into employee preferences, while new reporting tools surface issues quickly and reduce risk.

There’s a reason “penny wise and pound foolish” has survived centuries of business wisdom.

Stress-free annual enrollment starts with bswift. Explore our infographic for HR tech, stellar service, and employee satisfaction at light speed!

Learn how holistic health trends in employee wellbeing programs like value-based care, whole person care, mental health.

Enhancements to Emma EnrollPro deliver more precise, personalized decision support, helping employees make more confident benefit choices aligned with your strategy. New dashboards and improved integrations provide faster insights and stronger data connectivity.

Annual enrollment communication doesn’t have to be chaotic. Build trust with employees and simplify decision-making with actionable HR strategies.

bswift CPO Natalie Atwood shares strategic HR leadership advice for open enrollment, including building relationship capital, using feedback, and moving HR from administrative to strategic.

Annual enrollment communication doesn’t have to be chaotic. Build trust with employees and simplify decision-making with actionable HR strategies.

It’s open enrollment season — HR’s annual enrollment Super Bowl, where strategy meets sheer endurance. 

Annual enrollment communication doesn’t have to be chaotic. Build trust with employees and simplify decision-making with actionable HR strategies.

AI is everywhere in HR right now. Every conference, every panel, every software demo — it’s the headline act. And if you’re in charge of benefits, you’re already feeling the squeeze.

New enhancements support compliance and efficiency with improved IRS contribution limit configuration and near real-time UKG Pro integration. Real-time enrollment confirmations and streamlined admin navigation create a faster, more connected experience for both employees and administrators.

​​Discover why Millennials and Gen Z ignore employee benefits and how HR leaders can boost engagement with personalization, AI, and smarter communication.​

Boost employee and benefits engagement with actionable strategies from this bswift SHRM webinar replay. Watch now and earn SHRM credit!

Joel and Denise are joined by Amit Jain, COO of bswift, to discuss the challenges of annual enrollment and how HR teams can navigate this busy season.

Prepare for enrollment season with our open enrollment checklist! Discover tips, strategies, and a comprehensive checklist to streamline your planning and execution.

​​Download this HR Buyer’s Guide to benefits administration solutions. Learn how to compare vendors, evaluate features, and build a business case with real ROI.​

Prepare for enrollment season with our open enrollment checklist! Discover tips, strategies, and a comprehensive checklist to streamline your planning and execution.

Annual enrollment communication doesn’t have to be chaotic. Build trust with employees and simplify decision-making with actionable HR strategies.

New enhancements expand Emma EnrollPro to deliver more holistic, personalized recommendations while improving admin efficiency with on-demand tools and built-in safeguards. Enhanced API integrations and automation streamline operations for brokers and partners.

Joel and Denise are back with bswift Beacon, this time joined by bswift’s Senior VP of Product Engineering, Vinita Pilani, to discuss the evolution of HR tech.

Hear how bswift's Service Center blends HR tech and empathy to transform employee benefits support—driving a 95% satisfaction rate.

Discover four strategies HR leaders can use rebuild clarity, foster connections, create meaningful growth opportunities and boost employee engagement. 

Every once in a while, an event brings together the kind of energy, ideas, and people that not only spark change but drive it forward. That’s exactly what happened at bswift’s Idea Exchange (IX) 2025.

With 53,000+ employees across stores and distribution centers, Ulta needed a new approach to employee benefits communication—one that could reach a largely non-wired workforce.

Join hosts Denise and Joel for a special live episode of the bswift Beacon podcast, recorded at bswift’s Idea Exchange conference in Hollywood, FL.

Hear how bswift’s responsive partnership and intuitive solutions simplify enrollment, payroll, and data management while delivering exceptional support and empowering HR.

Learn why MMA partners with bswift to streamline benefits management, improve HR operations, and enhance the employee experience.

Dive into some of the top sessions from Idea Exchange 2025—now available to watch anytime. Whether you're reimagining your benefits strategy, improving the employee experience, or navigating the future of HR, these expert-led presentations offer practical insights and actionable solutions to help you stay ahead.

New updates enhance the employee experience with real-time confirmations, personalized support, and more accessible tools across mobile and family portals. At the same time, AI-powered automation and expanded API capabilities help administrators streamline processes, reduce errors, and scale more efficiently.

With a large, globally distributed workforce, RRD faced the challenge of transitioning employees to a new healthcare plan—without disrupting the enrollment experience. RRD and bswift partnered to deliver innovative solutions to streamline employee benefits enrollment and deliver positive results.

Join hosts Denise and Joel for an insightful discussion with Senior Vice President of the bswift Service Center, Eric Strom, the driving force behind bswift’s Service Center transformation.

Struggling with low engagement with preventive health measures and rising healthcare costs? Large companies across North America are utilizing Evive™, bswift’s personalization engine and incentive-based program, to help.

Whether it’s clunky manual tasks, confused employees, low engagement, or compliance risks, your current system is frustrating and feels like it’s holding you back.

To help a client facing rising health plan costs due to data inaccuracies and inefficient verification processes, bswift deployed its AI-powered dependent verification audit in just two weeks.

Boost employee and benefits engagement with actionable strategies from this bswift SHRM webinar replay. Watch now and earn SHRM credit!

Discover how MaineHealth boosted voluntary benefits enrollment by updating carriers, enhancing plan designs, expanding communications, and using bswift’s Emma for personalized guidance.

Join hosts Joel and Denise for the debut episode of bswift Beacon. Get insights from internal communications expert Alyssa Zeff.

New enhancements improve mobile access and engagement with easier login options and proactive billing reminders for employees. At the same time, expanded integrations, automation, and AI-powered tools help streamline operations, improve data accuracy, and increase efficiency for administrators and partners.

Discover the HR trends shaping 2025, from skyrocketing healthcare costs to smarter benefits strategies. Learn how to stay ahead and support your team.

Enhanced personalization, smarter Emma Chat, and improved mobile features make it easier for employees to engage with their benefits and make informed decisions. At the same time, updates to bswift Simplify help brokers and partners streamline renewals and reduce manual effort.

Stress-free annual enrollment starts with bswift. Explore our infographic for HR tech, stellar service, and employee satisfaction at light speed!

Support employee health and reduce costs with effective diabetes management programs that promote workplace wellness and enhance productivity.

Here's how strong company culture, driven by core values, improves employee engagement and business success. Learn how to strengthen culture.

Our annual enrollment infographic unlocks the power of effective communication, AI, and human expertise for a seamless benefits experience.

In this webcast, bswift will explore how HR can optimize annual enrollment (AE). They’ll cover marketing-inspired communication techniques, the role of AI in streamlining HR processes, and the importance of the human touch.

Master annual enrollment with our checklist. From HR tech to communication planning, streamline your HR process and improve your employee benefits rollout.

Enhancements to Emma EnrollPro and Emma Chat, along with new mobile features, make it easier for employees to navigate benefits and make informed decisions. At the same time, expanded automation, AI-powered tools, and updates to bswift Simplify help streamline operations and improve efficiency.

Join hosts Don and Sharon as they explore the latest AI enhancements to bswift’s groundbreaking AI-powered platform intelligence, Emma.

Learn how holistic health trends in employee wellbeing programs like value-based care, whole person care, mental health.

Hear why HR pros choose bswift for benefits administration. See why organizations of all sizes trust bswift to deliver efficiency, flexibility, and advanced functionality in benefits tech.

​​Cut through the hype. From Mindful AI to people analytics, these 4 trends in AI for HR boost employee engagement and attract top talent.​

Unlock AI’s potential in HR with bswift: Automate tasks, enhance decision-making, and focus on strategic goals. Discover AI’s role in recruitment, onboarding, and more

Get practical insights for driving successful digital transformations across industries. Listen in as Jeff Kirk shares his 20+ years of experience and wisdom, with real-world examples of digitizing businesses

Rising healthcare costs got your HR team down? Discover 4 data-driven cost-containment strategies from bswift's IX to reduce healthcare spending & improve wellbeing.

Leverage AI for HR with bswift's Mindful AI approach. See how AI enhances human expertise, recruiting, onboarding, engagement and compliance.

bswift Engagement Solutions wins 2 Gold Hermes Awards for creative employee benefits communication. Learn more about our award-winning work!

Empower your employees with bswift's Emma, an AI-powered benefits assistant. Personalized recommendations, plan comparisons and more.

Simplify benefits administration and empower HR with tools to streamline enrollment, optimize benefits use, and free HR for strategic work.

​​Effective employee communication is crucial for HR. Learn best practices to improve benefits utilization and employee engagement.​

The latest episode of the bwise Podcast is a masterclass in optimizing operations. Tune in for Maria’s straight-shooting advice and elevate your operational capabilities.

Learn how bswift’s benefits administration platform streamlines HR’s work with flexible technology, seamless customization, and user-friendly tools to deliver benefits the way they’re meant to be.

bswift’s innovative platform takes the hassle out of benefits administration. See how we empower HR with user-friendly tools to help deliver benefits.

In this episode, hosts Don and Sharon sit down with HR and benefits administration leader Lana Hillebrand, who recently joined bswift’s advisory council.

Benefits enrollment best practices for HR. Improve employee communications strategies, analyze benefits utilization and enhance benefits portfolios.​

On this episode, benefit administration insider Scott Millson shares his unique perspective on his over three decades in the employee benefits field.

February is American Heart Month – the perfect time to focus on workplace wellness and heart health through personalized digital tools and connected capabilities.

Choosing Your Benefits with Ask Emma Video Transcript

Let's look at the future of HR, from AI and automation to cost containment, tailored well-being initiatives, and adapting to remote work.

Listen in as bswift Chief Operating Officer Amit Jain talks about his passion for client service, his unique approach to leadership, and his vision for the future of benefits administration technology.

Learn how the expertise, seamless integration, and customer-focused approach of benefits admin platform bswift supports Paycor. Watch Video.

Bolton partners with bswift for an intuitive, user-friendly benefits platform and exceptional support. Watch video now.

Boost employee benefits engagement with proven HR strategies like clear communication, feedback loops, and AI chatbots to empower employees

bswift’s Chief People Officer Natalie Atwood talks with bWise hosts Don and Sharon about her passion for putting people first.

bswift Elevate is reimagining the employee well-being journey and simplifying the employee experience with hyper-personalized messaging to drive deeper engagement in employer wellbeing programs.

Benefits can be difficult to understand. Watch this video to see how bswift's Service Center makes it simpler for employees.

​​A smart way to boost employee engagement is to create a total compensation statement that details the value of their salary, benefits and other rewards.

At bswift, we supplement our innovative and flexible HR tech with a strong commitment to service excellence.

Hear how bswift’s benefits tech stands out for its robust functionality, flexibility and dependability in managing complex benefits for a diverse workforce.

See how bswift’s flexible solutions and services helped GXO quadruple their benefits enrollment rate. Watch Video here.

The bswift Mobile App offers your employees seamless access to their benefits. Download the app now via the App Store or Google Play Store.

See how bswift’s flexible solutions and services helped Omnicom navigate their complex benefits administration needs. Watch now!

Make annual enrollment frictionless and empowering, These tips will help you optimize the employee experience and drive talent retention.

Discover the hidden keys unlocking the full value of your benefits program for your employees and your organization. Watch it now!

Explore the core connection between employee benefits, employee wellbeing, and business success. Get a roadmap for reviewing your organization's current offerings to ensure they're relevant, accessible and effectively supporting workforce health and productivity.

bswift's Idea Exchange 2023 Conference brings you insights on employee benefits engagement and benefits administration. Access session videos and more. Perfect for any HR professional looking to stay up-to-date.

In this episode, we’ll explore how digital transformation can improve the employee experience, boost customer satisfaction, increase productivity, and drive greater profitability for the company.

Watch bswift's latest video to get up to date on bswift's latest innovation strategy and enhancements. Watch video now.

Get an insider’s look at how bswift’s Head of Operational Excellence, Adam Hostetter, is driving major improvements. Learn how his team is enhancing service delivery, upgrading technology, and aligning workstreams to accelerate growth.

Meet Emma, the AI HR assistant who resolves benefits questions, provides enrollment guidance, and improves the employee experience.

In this episode, you’ll learn more about bswift’s leadership, what fuels our passion for our clients and partners, and our commitment to deliver excellent technology and service to all those we serve.

Great employee benefits communication is crucial for employee satisfaction. Get tips for effective benefits communications that engage all stakeholders, using a multi-channel approach, incorporating empathy, focusing on timing, highlighting total rewards, and broadening the conversation on employee wellbeing.

Employee benefits are key to attracting, engaging and retaining top talent. Read this infographic to learn more on the underutilization gap

Improve retention, engagement, wellbeing and productivity with an effective employee benefits utilization strategy. Boost benefits engagement with these tips.

​​Improve engagement and retention with effective employee benefits utilization. Learn common challenges, solutions, and the importance of prioritizing employee wellbeing.​

Discover how HR pros can improve employee benefits engagement with insights from Forrester Research. Boost morale, productivity and retention, and cut healthcare costs. See the survey results and actionable strategies now.

Learn which employee benefits matter most to employees, and how these top employee benefits boost satisfaction, retention, and recruitment. A must-read for HR professionals.

bswift experts answer CHROs' questions about using AI to improve HR. Learn how to avoid pitfalls, partner with CTOs, and create a better employee experience.

Let's look at the benefits and the risks of AI in HR. From data privacy to legal liability, CHROs and CTOs can partner to safely implement AI for business.

Unlock the full potential of your employee benefits communication. Benefits U helps you save time and effort and boost employee engagement.

Artificial intelligence is set to revolutionize the way we manage workforces. Watch our webinar to take your AI knowledge to the next level

Introducing ACA Management Suite, offering a suite of management solutions to help employers navigate the new world of healthcare and benefits

Learn how to reduce healthcare costs and improve employee satisfaction with a culture of health in the workplace. Follow these 6 easy steps.

How you can make the most of this celebration by incorporating employee benefits into your diversity, equity, and inclusion strategy.

With the dust settling on annual enrollment, it's time to look back and learn. Here are a few simple questions you and your HR team can ask.

In 2023, technology will continue to play a major role in how we adapt. Here are the top five HR trends we’re watching in 2023.

Your benefits homepage is the launching point for all things benefits, check out this infographic to see how bswift's new home page experience makes the 3 E's stress free.

The bswift Dashboard and Reporting tool provides easy access to the robust data you need in customizable reports, all in one location.

Struggling to navigate the Great Resignation? Here are a few ways to improve and develop a more employee-centric-culture.

We are bswift video transcript: From innovation and data security to compassion and care, hear from our people about what makes us bswift.

A bswift Channel Partner Story, on why Brown & Brown Insurance partnered with bswift

A reliable partner for DirectPath, "with bswift, we know that when they say they can do something, they can do it.” 

Explore why Channel Partner, HealthPass, partnered with bswift to enter the competitive healthcare benefits workspace.

Watch to see firsthand why enterprises across the country choose our bswift platform to transform benefits administration.

Read how Sony gained efficiency with bswift.

Watch customer story now

Watch customer story now.

Learn how EnPro Industries boosted enrollment with bswift.

See firsthand how our platform transforms benefits administration.